What evolution tells us about how to brainstorm?

All good ideas were guessed

All good ideas were guessed by someone and survived enough tests to be considered good ideas. This process of generating ideas and filtering them can be seen through the lenses of memetic evolution.

Don’t subtract without adding

We’re trying to evolve ideas: from stupid to good. Make no mistake, the first ideas will be stupid. We often have the urge to point at all the weaknesses and kill the idea altogether. This leads to extinction, which stops evolution. All the ideas that were on the table are now dead because you found all of their weaknesses — congratulations..?

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João Abrantes

João Abrantes

AI researcher into reinforcement learning, complex systems and collaboration tech.